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Saturday, April 18, 2009

Points to Ponder – Marketing

Internet is found to be a very powerful medium for knowledge sharing. This was proven in some countries like US (during Obama’s Campaign) or even Malaysia in the 12th General Election. How does internet contribute to marketing? What happen to those rural areas of the third world countries where internet facilities are far much backward? What happen if the impact is negative or the information given is false information?

Sample of assignment

https://rcpt.yousendit.com/691666664/7f0e24409e2cf75ebb999739fef40806

Excel format

https://rcpt.yousendit.com/691666768/ae3ca6640ab05cd0cc0f6842057117ab

Tuesday, April 7, 2009

The Ethics




Recently, the public of Malaysia has been tampered with news involving Ethics. These ranges from politics, business related and even consumer issues. Scholars, academicians, journalist and even fellow citizens have been curious where the ethics of Malaysian gone.

In politics, came out news explaining why a candidate for a party is found guilty of money politics yet only being warned and the other one found guilty for the offence and has been sentenced for the immoral act. Debates filled all over places and explanation spurred by relevant parties explaining the reason of ‘found guilty but warned’ and ‘found guilty; sentenced’.

I still remember that “law has to be taken as complete.” Here should not be any in moral act behind the decision made. Promises given to the public that a clean party election will be the doctrine of the party and later the outcome is almost saddened every walking citizens.


According to Kant; ethic theorist, Something that wishes to be made a rule must be accepted completely by the community and not the hypothesis.” Kant then continues that, “To form universalism, a law must be fixed as complete and not hypothesis.

While these debates were ongoing in the main media stream, I went for a leave during a short public holiday at Cherating by the virtue escaping from all the national issues. My destination was the 'beach of beauty' in East Malaysia where Club Med had their club present. The decision was made after I have read the advertisement published in the web.
I spend two days at a nice, quite and reputable resort, not far from Club Med. It is fantastic, with the marvelous food presented to me by the people of Cherating and the beautiful sandy beach. Every day I spent at the beach, reading books, bathing with my children and we took morning stroll early of each day.

On the early morning of the last day, I walk by the beach until, i reached the river outlet to the sea – ‘Muara Sungai’ which is a few hundred meters from the resort. To my surprise, the beauty of the nearby beach has been damaged by erosions. I am quite sure that this might not be the act human being such as development or any immoral activities of any business organizations. However the question that ringers my mind is why none of the business organization whom has been making so much money from their beach resorts and having a continuous flow of visitors from Malaysia and abroad, take an effort to contribute for environment management; the social environment responsibility in a specific words. Not only that, they are not treating their customers well by allowing their customer facing such an eroding beach until the happiness of being at the beach turns to adventures and scary.

I still believe that there is a strong relation between business and ecology. There is also strong link between moral act and politics. I could feel that all this has been declining or never being looked upon seriously by fellow Malaysian and especially by many profitable business organizations. It is so much different from Australia that I have been for sometimes before which high social responsibilities awareness.
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