CORPORATE CULTURE, how to develop it

Developing a new culture in an organization has turn to be a crucial task to any newly appointed CEO, Managers or leaders of organizations.

Question arises why? How?

Developing new blended culture in a must says one CEO from Australia. Actually culture is a liability when the shared values are not in agreement with those that will further the organization’s effectiveness.

A culture needs to be developed and it is not something that drops from the sky or heaven. The question is how to execute it.

2 main factors need to be present:
a. Strong leadership qualities
b. Knowledge on culture development

Culture is a set of key characteristic values in organization. There are 7 primary characteristics. They are:

1. Innovation and risk taking
The degree to which the employees are encouraged to be innovative and take risk

2. Attention to detail
The degree to which employees are expected to exhibit precision, analysis and attention to detail

3. Outcome orientation
The degree to which management focuses on results or outcomes rather than the techniques and processes used to achieved those out comes

4. People Orientation
The degree to which management decision take into consideration the effect of outcomes on people within the organization

5. Team Orientation
The degree to which people are aggressive and competitive rather that easygoing

6. Stability
The degree to which organizational activities emphasize maintaining the status quo in contrast to growth

How to develop?

Socialization process is one of the best methods in ensuring to develop a new culture.

Socialization Process
Pre-arrival
Encounter
Metamorphosis

Outcomes
Productivity
Commitment
Turnover