Managing Human Resource is a challenge

Managing human resource has changed. Previously managing human resource is only towards getting the requirement form departments for personnel and later advertise and doing the selections followed by recruitment.

Training only comes when there is brochures send by agencies or human resources training companies and later the HR manager would distribute to all head department and inquire ‘who wants to send staff for training?’ ‘We still have some budgets for this year’!!

Practice has change now a days, the HR has a vital stand together with the corporate planner (who does the strategic planning for the company) and also the CEO or directors. It is to align the HR with the corporate vision, mission and objectives. Later HR manager or head is responsible to build a capable organization to ensure the strategy planned could be executed effectively. The failure or the strategic executions is crucially depending on the strategic planner/corporate planner and HR.

The challenges in being an HR currently is more difficult compared to last 10 years or even last 5 years.

Week 6, 7 & 8 slides:

https://www.yousendit.com/download/RmNDcmxjTkxrUm14dnc9PQ

Week 8:

https://www.yousendit.com/download/RmNBa0ZRNDQ3N0R2Wmc9PQ

week 11:

https://www.yousendit.com/download/THE3eEVYQVNlcElLSkE9PQ

Ethics, does it carry any meaning to global warming?

We have been talking, preaching, giving speeches on global warming. The President of US, the Malaysia’s premier and almost everybody in town talking about t. The question is, “does it help? Do all this people really mean what they that they? Do we?

Let’s evaluate. We get up in the morning; do we change our habits for not smoking cigarete? for not using anything that might cause global warming? Air-condition?

Then we start our car. Make a move to our lovely office. Do we change by preserving the air and not polluting the air by using public transport, by cycling to office, by car pooling? we don’t. We are not going to be late to the office or we get fired. Or because the government is not seriously making a move towards they says; “preserve the world”, “reduce the global warming”. There are no electric buses; all the busses are using diesel with all the black smokes and it hurts the eyes, hurts the lung and it sticks to our nice ironed shirts and pants.

The moment we reach our office, it is centralized air-condition, one of the biggest contributors to the global warming. To those working in the factories they just continue the last night shift, releasing the entire nitrogenous compound (via the smoke) to the air.

While he is one of the people who are responsible to release that compound into the air, he is happy, “I am doing my job, I have done it, and my immediate superior shall admire me.”

The release is 24 hours a day until and forever. So that goes to every body. Actually who is saving the world? Who is destroying the world? I think the best words to say are “Let us destroy the world faster and the speed now is still slow. We need to destroy the world faster and faster so that many people will die faster, and including us.”

For that reason, with we do not understand ethics in work place, ethics is business and apply ethics in our life, we are just another murder to the beautiful world.

Slides week 3:

https://www.yousendit.com/download/VGljblFPYStlaFFLSkE9PQ

Slides week 4:

https://www.yousendit.com/download/VGljYUp6VEh0QTBLSkE9PQ

Managing Human Resource is a challenge

Managing human resource has changed. Previously managing human resource is only towards getting the requirement form departments for personnel and later advertise and doing the selections followed by recruitment.

Training only comes when there is brochures send by agencies or human resources training companies and later the HR manager would distribute to all head department and inquire ‘who wants to send staff for training?’ ‘We still have some budgets for this year’!!

Practice has change now a days, the HR has a vital stand together with the corporate planner (who does the strategic planning for the company) and also the CEO or directors. It is to align the HR with the corporate vision, mission and objectives. Later HR manager or head is responsible to build a capable organization to ensure the strategy planned could be executed effectively. The failure or the strategic executions is crucially depending on the strategic planner/corporate planner and HR.

The challenges in being an HR currently is more difficult compared to last 10 years or even last 5 years.

Week 1 slides:

https://www.yousendit.com/download/VGljYUo5OW5VbThLSkE9PQ

Week 2 slides:

https://www.yousendit.com/download/VGljYUo5OW5uSlNGa1E9PQ

Week 3 slides:

https://www.yousendit.com/download/VGljYUo2eFhvQUlLSkE9PQ

CRAFTING AND EXECUTING SRATEGY?

Many universities and scholars has doctorate the new mode of strategic management which is called ‘Crafting and Executing Strategy’. Despite of the new approach in developing the strategic plan but many still inquests what is strategy? Some even mistakenly understood or confuse between strategy and tactics. To a bigger surprise, many are still unable to put a right strategy, right business model and link it with the KSF.

Strategy actually deals with the competitive plan and the business approaches that the company shall undertake. On the other hand the business model concern on the cost flowing from the strategy and demonstrate whether the business can be profitable + viable.

After having the business model done, the company has to ensure it is linked to the industrial KSF (Key Success Factor). The business model must be perfectly true to make profit as it is tested with KSF. If the business model is not aligned with the KSF then the business model or the KSF needs some corrective actions.

For that reason this three factors must be in a chain, strategy à business model à KSF. Despite of many people tend to forget KSF or business model; actually all three are crucially important in strategic implementation.

Sample assignment's format for Public Bank Strategic Analysis:

https://www.yousendit.com/download/MVNkWWVzR3N3TGpIRGc9PQ

Slide week 1:

https://www.yousendit.com/download/MVNjSU5BYTJwM2tLSkE9PQ

Slide week 2:

https://www.yousendit.com/download/MVNjSU5ObTgzS3BMWEE9PQ

Slide week 3:

https://www.yousendit.com/download/MVNjSU5OQ1JCTWtLSkE9PQ

Slide week 4:
https://rcpt.yousendit.com/793406452/d80ae7cdb2eafe0b10822a3ab0696fe5

Marketing, is relationship so important?

In many cases of marketing people has been asking me, “Do we really need to build a relationship in marketing?” My answer constantly says YES. In modern marketing, relationship has been demonstrated as a crucial factor and it has been elaborated in detail by Philip Kotler in his books such as Marketing Management and also Marketing Principles.

The transactional marketing is obsolete despite it is still being practice in Malaysia. Most probably for a Hypermarket they might still practice transactional marketing especially to consumable section. But then most modern hypermarket now is not practicing transactional marketing, yet moving to relationship marketing. They started with membership cards, sending invitation to members for any sales or special offers and gift for any festive. These are all ways to build relationship marketing.

Managers has been interviewed that, by having relationship marketing the profit of the company could be improved tremendously since the cost of acquiring customers has been cut except only for maintaining the relationship. Scholars say that the company profit could increase from 5% to even 125% depending on the types of business or industry. They says that, relationship marketing would lead to Customer Loyalty.

Week 4 slides:

https://www.yousendit.com/download/Z01PQk0xSWhCTWxFQlE9PQ

Understanding the moral decision making in business ethics

According to an Ethic theorist, Kant; “in making a decision with regards to moral issues, we must be able to defend a moral decision. The decision must also have a universal moral value and if we can’t agree on the principle if we can’t see the principle being applied.”

In another words, we just can’t agreed to any decision made by saying that it is moral unless we can see the moral principles is applied.

According to Ruggiero’s view; there are 3 main things to be focused on an action which could be as a moral action.

1. Every action by someone good personally or professionally, could only be said moral, when it is found good from the human relationship context.

2. The effect of our action towards a good behavior is a priority in life

3. Any effort taken to reduce the degree of such value when decision is being made, it is considered immoral and this has been agreed by both Consequentialist and non-Consequentialist.

From here it is clear that morality of an action is referred to the impact on human relationship and the any effort to decrease the value is considered immoral.

Question arises, what happen if any action is related to environment and not directly to mankind? The answer is simple; does the environment relate or having relationship to the good life of mankind? If it does then it is related to human relationship.

Due to this understanding, it is important that at any action to be taken and at any course, the moral aspect must be the doctrine.

Note: Book on Ethics that we could use as reference as in the picture above: BUSINESS ETHICS, by William H Shaw; Publisher: Thomsan Wadsworth : RM35.00 ( at University Malaya- Pekan Buku, Perdana Siswa)

Week 3 and 4:
https://www.yousendit.com/download/Z01OZ295VnM3N0JFQlE9PQ

Week 7 lecture slides :
https://www.yousendit.com/download/Z01NbGtONmM5bEJjR0E9PQ

Marketing, advertising, consumer behavior and BOS, a new business perspective

In most business operators, cost savings is the mere important words to them and they have found to have misinterpreted it. In many interviews that I have made, cost saving is done until it effects hiring highly paid skill operation personnel, advertising, promotions and some even reduce the expenses on having a qualified accounts personnel.

The idea of not budgeting for advertising or proper promotion has been an absolute idea. The Gurus of Marketing; Philip Kotler; mentioned in many of his speeches and his marketing books, the importance of marketing, understanding consumer behaviors in business today.

Actually marketing could be run from the cheapest way by having e-marketing and the expensive marketing exercise which is on air marketing in TV or media. The other expensive exercise of marketing is the billboards advertising. Millions of people would will ‘catch and retain’ the informative or persuasive marketing done through this type of marketing.

Steven Scot, described in his book, “A millionaire’s note book”, on how he make a full benefit from the short TV advertisement in market and selling his first product; later own American Telecast Corporation and Groups of Consumer Goods Companies.

Steven used to mentioned on of his success trade that is understanding “The Law of Building: Don’t start building the house until you’ve laid the foundation.” From here he further mentioned, 2 (two) main steps to be taken as the action plan.

First, asking logical questions about our product and our offer:
- What are all the benefit associated with our product?
- How does my product relate to our consumer’s 2 greatest motivations – desire to gain

and fear of loss?
- How can we raise the perceived value of my product without significantly raising the price?
- In the perspective of cost of goods, cash flow, competitive price; how could we offer pricing,

payments terms, rebates, volume discounts, and so forth to our consumers?

Second, asking ourselves logical question about our consumer:
- Who is our primary consumer and what percentage does he or she represent?
- What are the primary and secondary motivations for our consumer to buy this type of

product?
- What objections or excuses might this consumer use to delay or avoid a buying decision about

this product?
- What are the answers to all this objection and objections that we could offer?
- Who is your secondary consumer?

In my teaching of Blue Ocean Strategy to some groups of students I always remember the Three Tiers of Non-customer who are actually customers.

Tiers 1: “Soon-to-be” noncustomers who are on the edge of our market, waiting to jump ship.
Tiers 2: “Refusing” noncustomers who consciously choose against your market.
Tiers 3: “Unexplored” non customers who are in the markets distant from yours.

From above we could see that Steven blend his question within, market segmentation, consumer behavior, advertising and the marketing mix. He might have used the marketing analysis tools to find his answers.

According to BOS (Blue Ocean Strategy), companies always forget the huge noncustomers. These noncustomers are in three tiers and they represent giant latent demand of customers. The challenge is how to convert them into a customer.

Combining all the knowledge of segmentation, marketing mix, advertising, consumer behaviors and relate them with Blue Ocean Strategy we are then able to meet the challenge on converting this huge latent demand into huge number of customers. Adding the capabilities of relation marketing, we are then having the large numbers of loyal customer.

Link to file:

https://rcpt.yousendit.com/703553416/1fab0ed7c2f2c570c6371da68d58566b