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Tuesday, April 13, 2010

Doctrine crafting and execution of strategy; a crucial need

We wake up in the morning, have a bath and later part after breakfast; we then make our move to the office. For retiree, the schedule might be more relaxing. However for both working and non working (retiree) or even entrepreneur, the word strategy is still very important to their daily life.

The question is how many of us realize that we are a strategist? And how many of us do realize that, doctrine crafting and execution of strategy is very much important as much as we need our food. Do we? Are we free from strategic planning or crafting of strategy as we move out from the house to the office? Or shall we just drive without thinking which route to take? Do we need strategy in ensuring our work done at office? Do we need plan in meeting the sales target this year, planning for growth of our company, family income or even getting married. Do we need to plan or in a strategic approach, do we need to craft a strategy and later execute it?

The answer is yes we do. Do we have to doctrine the strategic philosophy in our life? Yes we do. And do we have to learn all the strategies to move forward? Yes we do. And ask ourselves, do we plan? Yes we do. If we don’t plan then we plan to fail. We can’t just do anything we want to do without a piece of planning. We need to PLAN. And this plan is termed as crafting of strategy and implementing the plan is termed as execution of strategy.
The only thing is that such a small plan is not complex and does not need a proper well laid planning with the external and internal analysis. In an organization handling we need the complete crafting and execution of strategy which includes external, internal analysis. We also need to choose the right strategic choices and later monitoring, control process. The most non forgettable activity is corrective measures. All these are needed in a complex crafting and executing of strategy especially in running a firm and business as a method to ensure the sustainability + profitability of the firm.
Assignment Question - EDBM:

Tuesday, February 9, 2010

Can we survive without strategic management?

Addressing the issue above would be an abstract matter to those who might have not come to any school of studies in strategic management or crafting and executing strategy. Despite of these situations, everybody must have undergoes the process of strategic thinking and executing strategy thinking in their daily life.

In most people it is only a thinking process and does not requires any proper planning, studying and it is only a mind process matter. Unlike to those who went to business schools in any universities would be able to restructure, organize and place all the knowledge of strategic planning and strategic executions into a right flow or sequence. This capabilities of putting all this thinking and planning process with the addition of activities such as analysis shall contribute to an effective strategic planning and strategic execution.

To make it more effective the monitoring, control and evaluating the performance will definitely induce a high yield of effects. For that reason only those who read, learned, understand and exercise the strategic processes will only benefit from it.
Weekk 1 lecture:
Week 2 lecture:

Monday, February 1, 2010

Marketing and IMC – Integrated marketing Communication


Learning marketing is a very important activity to all people as long as they are alive. It might be for a degree that he or she is looking forward, a promotion in the work place or even just for knowledge. Why, because marketing is very much related to our life activities, knowing people, selling ideas to people, getting votes from people. All these activities I have mentioned in my previous writings.

But what most important to those who are looking forward to be a professional marketer or marketing as the basis of career, career ladder; then IMC or integrated marketing must be one of the module learned and later practice in real life.

IMC or Integrated Marketing Communication started in 1990’s where marketing mix; the P’s has been seriously looked at. The one that IMC is focusing is the P – Promotion. According Wikipedia library; “It is a shift in advertising and media industry that has caused IMC. It is a holistic approach to marketing communication.

Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost

All we can say that the shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers which involves:
From media advertising to multiple forms of communication.
From mass media to more specialized (niche) media, which are centered around specific target audiences.
From a manufacturer-dominated market to a retailer-dominated, consumer-controlled market.
From general-focus advertising and marketing to data-based marketing.
From low agency accountability to greater agency accountability, particularly in advertising.
From traditional compensation to performance-based compensation (increased sales or benefits to the company).
From limited Internet access to 24/7 Internet availability and access to goods and services.
The goal of selecting the elements of proposed integrated marketing communications is to create a campaign that is effective and consistent across media platforms. Some marketers may want only ads with the greatest breadth of appeal: the executions that, when combined, provide the greatest number of attention-getting, branded, and motivational moments.
Others may only want ads with the greatest depth of appeal: the ads with the greatest number of attention-getting, branded, and motivational points within each.
Although integrated marketing communications is more than just an advertising campaign, the bulk of marketing dollars is spent on the creation and distribution of advertisements. Hence, the bulk of the research budget is also spent on these elements of the campaign.
Week 1 slides:
Week 2 slides:
Week 3 slides:
Week 4 slides:

Wednesday, January 27, 2010

Managing Human Resource is a challenge

Managing human resource has changed. Previously managing human resource is only towards getting the requirement form departments for personnel and later advertise and doing the selections followed by recruitment.

Training only comes when there is brochures send by agencies or human resources training companies and later the HR manager would distribute to all head department and inquire ‘who wants to send staff for training?’ ‘We still have some budgets for this year’!!

Practice has change now a days, the HR has a vital stand together with the corporate planner (who does the strategic planning for the company) and also the CEO or directors. It is to align the HR with the corporate vision, mission and objectives. Later HR manager or head is responsible to build a capable organization to ensure the strategy planned could be executed effectively. The failure or the strategic executions is crucially depending on the strategic planner/corporate planner and HR.

The challenges in being an HR currently is more difficult compared to last 10 years or even last 5 years.

Week 6, 7 & 8 slides:

https://www.yousendit.com/download/RmNDcmxjTkxrUm14dnc9PQ

Week 8:

https://www.yousendit.com/download/RmNBa0ZRNDQ3N0R2Wmc9PQ

week 11:

https://www.yousendit.com/download/THE3eEVYQVNlcElLSkE9PQ

Sunday, January 17, 2010

Ethics, does it carry any meaning to global warming?

We have been talking, preaching, giving speeches on global warming. The President of US, the Malaysia’s premier and almost everybody in town talking about t. The question is, “does it help? Do all this people really mean what they that they? Do we?

Let’s evaluate. We get up in the morning; do we change our habits for not smoking cigarete? for not using anything that might cause global warming? Air-condition?

Then we start our car. Make a move to our lovely office. Do we change by preserving the air and not polluting the air by using public transport, by cycling to office, by car pooling? we don’t. We are not going to be late to the office or we get fired. Or because the government is not seriously making a move towards they says; “preserve the world”, “reduce the global warming”. There are no electric buses; all the busses are using diesel with all the black smokes and it hurts the eyes, hurts the lung and it sticks to our nice ironed shirts and pants.

The moment we reach our office, it is centralized air-condition, one of the biggest contributors to the global warming. To those working in the factories they just continue the last night shift, releasing the entire nitrogenous compound (via the smoke) to the air.

While he is one of the people who are responsible to release that compound into the air, he is happy, “I am doing my job, I have done it, and my immediate superior shall admire me.”

The release is 24 hours a day until and forever. So that goes to every body. Actually who is saving the world? Who is destroying the world? I think the best words to say are “Let us destroy the world faster and the speed now is still slow. We need to destroy the world faster and faster so that many people will die faster, and including us.”

For that reason, with we do not understand ethics in work place, ethics is business and apply ethics in our life, we are just another murder to the beautiful world.
Slides week 3:
Slides week 4:

Wednesday, January 13, 2010

Managing Human Resource is a challenge

Managing human resource has changed. Previously managing human resource is only towards getting the requirement form departments for personnel and later advertise and doing the selections followed by recruitment.

Training only comes when there is brochures send by agencies or human resources training companies and later the HR manager would distribute to all head department and inquire ‘who wants to send staff for training?’ ‘We still have some budgets for this year’!!

Practice has change now a days, the HR has a vital stand together with the corporate planner (who does the strategic planning for the company) and also the CEO or directors. It is to align the HR with the corporate vision, mission and objectives. Later HR manager or head is responsible to build a capable organization to ensure the strategy planned could be executed effectively. The failure or the strategic executions is crucially depending on the strategic planner/corporate planner and HR.

The challenges in being an HR currently is more difficult compared to last 10 years or even last 5 years.
Week 1 slides:
Week 2 slides:
Week 3 slides:

Tuesday, November 24, 2009

CRAFTING AND EXECUTING SRATEGY?

Many universities and scholars has doctorate the new mode of strategic management which is called ‘Crafting and Executing Strategy’. Despite of the new approach in developing the strategic plan but many still inquests what is strategy? Some even mistakenly understood or confuse between strategy and tactics. To a bigger surprise, many are still unable to put a right strategy, right business model and link it with the KSF.

Strategy actually deals with the competitive plan and the business approaches that the company shall undertake. On the other hand the business model concern on the cost flowing from the strategy and demonstrate whether the business can be profitable + viable.

After having the business model done, the company has to ensure it is linked to the industrial KSF (Key Success Factor). The business model must be perfectly true to make profit as it is tested with KSF. If the business model is not aligned with the KSF then the business model or the KSF needs some corrective actions.

For that reason this three factors must be in a chain, strategy à business model à KSF. Despite of many people tend to forget KSF or business model; actually all three are crucially important in strategic implementation.
Sample assignment's format for Public Bank Strategic Analysis:
Slide week 1:
Slide week 2:
Slide week 3: